A New Beginning for WishList Member™ – Letter from Tracy Childers, Co-Founder of WishList Products
I’m thrilled to share some exciting news with you. WishList Products, the parent company of WishList Member™ and CourseCure, has been acquired by MemberPress.
Caseproof CEO and MemberPress creator, Blair Williams – together with his team – has a big vision for the future. And we’re honored they’ve chosen WishList to join them in walking out that vision.
I know many of you may be wondering what this means for WishList Member™ and our customers.
Rest assured our entire team will continue to run WishList with the guidance of Blair Williams and the MemberPress team. We'll carry on providing you with the consistent support and continually refined product you've come to know and love.
I also want to take this opportunity and thank everyone who's supported WishList over the years. From our dedicated team members to our loyal customers: You've made WishList Member™ the success it is today.
Finally, I want to recognize our amazing team. Each of you have played a critical role in making WishList an incredible product we can all be proud of. I'm grateful for your hard work and dedication, and I know you'll continue to thrive under Blair's leadership.
As for me, I’ve decided to take some time off and figure out what I want to do when I grow up. But I’m excited to watch and see what the future holds for WishList Member™ and its community under the leadership of the MemberPress team.
Thank you again for your support and loyalty. We couldn't have done it without you.
All the Best,
What Does the Acquisition Mean for the Future of WishList Products?
For starters, the amazing Caseproof team, led by CEO Blair Williams, has acquired WishList Products.
You may not recognize the Caseproof name, but you're certainly familiar with at least one of the WordPress plugins the Caseproof team is behind – MemberPress!
MemberPress: A full-featured membership, LMS, and monetization solution for WordPress. Grant and revoke access to posts, pages, custom post types, categories, tags, feeds, communities, and courses based on the products your users have purchased or are subscribed to.
Easy Affiliate: A complete affiliate program management plugin for WordPress. Create your own non-salaried sales team by starting an affiliate program for your online membership or storefront. Dramatically increase traffic, attention, and sales.
Pretty Links: An advanced link cloaking and redirection plugin for WordPress. Shrink, track, cloak, and share links. Pro version features include advanced reporting, geographic-redirects, keyword replacement, split testing, link rotation, and product display links – even the ability to push links to twitter, and much more.
Thirsty Affiliates: A sophisticated link management and promotion tool designed to help power bloggers make major money.
Buy Now Plus: An easy to use, cloud-supported pay-now service built on the powerful Stripe payment gateway. Start accepting credit card payments instantly through simple buy now buttons placed anywhere on your website, and even on your social media profiles.
In February, Caseproof also acquired the enterprise-grade membership plugin, MemberMouse.
Now, we can add WishList Member™ to this impressive list!
Blair Williams is an experienced entrepreneur, veteran WordPress developer, and thoughtful leader. And when it comes to the specifics of the WordPress membership space, he's one of the most knowledgeable people out there.
Blair’s powerful vision for the future of WishList gives me great confidence, and I couldn't be happier that he's now at the helm.
The WPBeginner Growth Accelerator
In 2018, Caseproof joined the WPBeginner Growth Accelerator, partnering up with Syed Balki – the brains behind WPBeginner and 20+ of the world’s most-used WordPress plugins.
As Caseproof’s newest addition, WishList, too, becomes part of the growth accelerator and is set to benefit from the combined resources and experience of some of the most successful companies in the WordPress space.
What Does the Change Mean for Existing WishList and CourseCure Users?
Change can be scary and unsettling for all of us.
But there’s nothing to be afraid of here! We’ve got nothing but genuine excitement and great expectations for the future of WishList Member™ and CourseCure.
That said, we’ll start by sharing what this change doesn't mean:
- WishList Member™ won't be re-branded or rolled into another plugin
- We won’t suddenly change how we operate, raise prices on existing customers, or fundamentally change the platform
- We won't change anything about our support team – you'll continue to get the same level of support you've come to expect
With that out of the way, here are some spectacular things the big change will bring about.
Growth Phase 1: An Acquisition Opportunity – For You!
If you’ll remember, the WishList Product set includes CourseCure. It’s an online course builder and LMS featuring all the bells and whistles you could want, including an epic points and badges system.
CourseCure also has things like…
- A course builder
- A quiz builder
- Progress tracking
- Course previews
- Built-in mobile responsiveness
To kick off the expansion, we will be combining the two separate WishList Products – WishList Member™ and CourseCure – into one robust monetization solution later this year.
And that merger makes for the first of many awesome opportunities for users. Starting now, you can buy WishList Member™ and get instant access to CourseCure.
It’s a smokin ‘deal because, as it stands, WishList will cost you less than any competitor product on the market – plus you’re getting a robust LMS platform with built-in gamification thrown in for nothing.
Once the two are combined, the price will go up.
A Shared Vision
The Caseproof and WishList Member™ teams have a shared vision to make WishList Member™ even better and easier to use than it already is. In the coming weeks, months, and years, expect to see major improvements, additions, and upgrades to the platform.
Blair will lead the WishList Member™ team from here on out. And just to reiterate, the team you rely on for world-class support, product development, and helpful content is staying exactly the same.
The only thing changing here is that Tracy Childers will no longer be involved in the business.
Ultimately, the change comes down to this: WishList Member™ is now part of a larger family of WordPress products.
That means exponentially more knowledge, more experience, and greater resources to develop WishList Member™ into the best enterprise WordPress membership plugin there is.