Create Your Content Silos

Get your straw hats and combine!

Just kidding.

I actually first learned this when building a membership site for Michael Hyatt. This is an author who'd already written several bestselling books, a former CEO of a book publishing company, and a prolific blogger. I just assumed he was going to slam his membership with content.

But, he didn't.

To his credit, he was ahead of the game when it came to understanding memberships. His Content Strategy was simple: one core piece of content per week. That's it. There were community-oriented pieces each week (like a forum focus and member spotlight, and so on), but actual produced, core training-type content… just one per week.

And, each week was a different “silo” of content.

This was years ago and his silos were public knowledge, so I'm not giving away any trade secrets here, but this is how he siloed his content:

  • Master Class
  • Backstage Pass
  • Member Makeover
  • Live Q&A

Week 1 of every month was a master class on the main topic for that month. The Backstage Pass took members behind the scenes of Michael's own business and showed them how he created his content, marketed his products, built his team, and so on. Week 3 he'd review a member's website and give tips on how they could improve and he'd finish out the month with a live Q&A call to answer any questions.

And, that was it.

To date, over 20,000 people have been through the membership and it currently has over 5,000 active members (at $47/month).

Oh, but he still does have to work an hour or two each week on it. 🙂

I don't know about you, but I'm not a big fan of reinventing the wheel. If something works, I typically stick with it. So, you absolutely can (and probably should) model this approach. To abstract from his branded names a bit, here's what this would look like:

  • Week 1: A core training on the major topic for the month
  • Week 2: A sneak peek into YOUR life/business  and how you do what you do
  • Week 3: Review an individual member
  • Week 4: Live Q&A

Of course, a couple things here:

  • I do recommend branding your silos. It gives your members something to latch onto. Give each silo a name that fits with the overall theme of your membership (example: Grind Session, Conversion Class, Business Brainstorm, etc).
  • Along with your silos, decide what type of content each silo will contain. Is it a video or audio recording? Or maybe a blog post. Will it have an accompanying PDF? Will it be download able? And, so on.

When you're done, you should have something that looks like this:

  • Week 1: Business Bootcamp (Video. Interview with prominent business leader. No downloads)
  • Week 2: Over the Shoulder (Screencast video. Behind-the-scenes look at my business. Includes a checklist).
  • Week 3: Hot Seat (Video. Review of a member's website. PDF checklist for the reviewed member only).
  • Week 4: Live Q&A (Live Zoom call. Replay available. No downloads).

If you look at that, you now know what you're doing each month. You have a target and all you have to do is hit it. Even more important, it's a doable plan that won't overwhelm your members. Frankly, you've just done 90% of the work in figuring out your Content Strategy. Now, all you need to do is fill this plan with details and knock out the content.

"We’ve tried a couple of other membership tools that were part of packages that we’d invested in. But nothing can compare to WishList Member. I know that there’s a lot of cool stuff out there that people have been building over the years. But when it comes to customization, if you use WordPress, you can’t touch this. Obviously, I’m super biased, but we’ve made millions of dollars because of this product."
Tristan Truscott
Tristan Truscott
Satori Method
I have moved [WishList Member] into my top list of options for people. The new WishList Member packs a punch! And the price for WishList Member makes it a fantastic offer.
Chris Lema
Chris Lema
WishList Member integrates with the tools I use TODAY. And they’re so eager to integrate with tools that are coming out. It’s amazing how they do it actually. If I was going to be buying a membership plugin, today… for me, I would go with WishList Member.
Adam Preiser

Ready to See How You Can Build Your Own Course or Membership With WishList Member?

Learn how WishList Member works. Discover how tens of thousands of other online business owners use WishList Member to sell their membership programs and how you can, too. If you’re ready to get started, you can check out our plans and pricing here.


The number of membership sites, courses and online communities activated with WishList Member™ since 2008 and it grows every day.

© 2024 Membership Software – WordPress Membership Plugin – Membership Sites.
All Rights Reserved. Powered by WordPress and WishList Member™

Get Instant Access to YOUR On-Demand WishList Member Demo


Enter your name and email for immediate access to the demo video. No spam ever. Opt out easily at any time.