[PODCAST] Episode 1: Tracy Childers

In this first episode of the Memberships and Courses Podcast, Micah Mitchell interviews Tracy Childers about how he got into selling memberships and how he made his exit.

Tracy is the co-founder and former CEO of WishList Member, a membership site software for WordPress that’s been around since 2008 and is trusted by over 100,000 unique sites. WishList Member was recently acquired by Micah who is working alongside Tracy to continue to grow it to new levels.

In this premiere episode, you’ll learn about the following…

  • How Tracy started his own software membership and grew it to being used on over 100,000 different sites.
  • The secret question to increasing member engagement & retention (8:50).
  • How Tracy and his company used customer feedback to drill down to what his members actually needed (10:55).
  • Why you want your membership to be more like a utility company. Nobody wants their electricity shut off. The same should be said for access to your site (17:15).
  • Something most people don’t tell you when your business starts getting bigger. (30:30).
  • How to stay motivated when things don’t seem to be clicking into place like they should (49:10).

Once you’ve listened to the full episode, it would help us reach more people if you could do two things:

  1. Leave a 5-star rating/review if you received any value from the episode
  2. Share this episode with a friend, colleague, or anyone who you think might benefit from it

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"We’ve tried a couple of other membership tools that were part of packages that we’d invested in. But nothing can compare to WishList Member. I know that there’s a lot of cool stuff out there that people have been building over the years. But when it comes to customization, if you use WordPress, you can’t touch this. Obviously, I’m super biased, but we’ve made millions of dollars because of this product."
Tristan Truscott
Satori Method
I have moved [WishList Member] into my top list of options for people. The new WishList Member packs a punch! And the price for WishList Member makes it a fantastic offer.
Chris Lema
WishList Member integrates with the tools I use TODAY. And they’re so eager to integrate with tools that are coming out. It’s amazing how they do it actually. If I was going to be buying a membership plugin, today… for me, I would go with WishList Member.
Adam Preiser